Cloudways Powers 840K+ Websites for Over 100K+ Global Businesses

1. Introduction to Cloudways

Cloudways has established itself as a managed cloud hosting platform provider, aiming to abstract the complexities associated with direct cloud infrastructure management. The company's central value proposition revolves around offering a simplified, yet powerful, interface for deploying and managing web applications on top-tier cloud providers, thereby enabling developers, small to medium-sized businesses (SMBs), and digital agencies to focus on their core activities rather than server administration.¹ This is achieved by providing a service layer that emphasizes performance, choice of underlying infrastructure, and ease of use.¹

The platform is specifically designed to cater to a diverse clientele, including digital agencies managing multiple client websites, e-commerce stores requiring robust and scalable hosting, SMBs seeking reliable online presence, individual developers, and content publishers such as bloggers.² Cloudways targets users who have outgrown the limitations of traditional shared hosting and require the performance and scalability of cloud servers, but may lack the extensive technical expertise or resources to manage raw Infrastructure-as-a-Service (IaaS) offerings directly.¹⁰

This report undertakes an in-depth examination of Cloudways, encompassing its service offerings, performance characteristics based on recent (2024-2025) benchmarks and user feedback, security architecture, pricing models, and a comparative analysis against key competitors. The primary objective is to furnish a comprehensive and objective evaluation of Cloudways' position and efficacy within the managed cloud hosting market.

A fundamental aspect of Cloudways' operational model is its role as a managed abstraction layer. The company does not own the physical server infrastructure; instead, it builds its service upon the foundations of major IaaS providers such as DigitalOcean, Amazon Web Services (AWS), Google Cloud Platform (GCP), Vultr, and Linode.² Consequently, Cloudways' core competency lies not in data center construction or network management, but in the development and maintenance of a user-friendly platform, the optimization of server software stacks, and the provision of managed support for this abstracted environment. The success and value perception of Cloudways are therefore intrinsically linked to the quality and effectiveness of this management and support layer, and whether the convenience and performance enhancements offered justify the price premium over direct IaaS utilization. This implies that customers are essentially paying for a curated and supported cloud experience, making the quality of these managed aspects paramount in any assessment of the service. Furthermore, this model also means that the stability and performance of the chosen underlying IaaS provider can have a direct effect on Cloudways customers, although Cloudways aims to mitigate and manage such external factors.

2. Company Overview and History

Cloudways was established in 2012 by co-founders Aaqib Gadit, Pere Hospital, Umair Gadit, and Uzair Gadit.² The foundational vision for the company emerged from a recognized need to address prevalent challenges in infrastructure and server management, with the goal of making cloud hosting solutions more accessible and efficient for SMBs.² The company's stated mission is "to empower people to move their dreams forward" and to "simplify cloud computing so builders can spend more time creating software that changes the world".¹

Prior to its acquisition, Cloudways had demonstrated significant growth, amassing a customer base of over 65,000 active users.² Later figures indicate an expansion to over 100,000 businesses and the management of more than 840,000 websites.³ The company consistently positioned itself as a managed cloud hosting platform that prioritizes performance, simplicity, and a choice of underlying cloud providers for its target audience of SMBs, digital agencies, and e-commerce ventures.¹

A pivotal moment in Cloudways' history was its acquisition by DigitalOcean, a major IaaS provider. The agreement was announced in August 2022 and subsequently completed, with DigitalOcean acquiring Cloudways for a sum of $350 million in cash.⁶² This acquisition was a logical step for both entities, as Cloudways and DigitalOcean had maintained a partnership since 2014, and a substantial portion of Cloudways' clientele—nearly half—were already utilizing DigitalOcean's infrastructure.⁶² Financially, Cloudways was projected to generate $52 million in revenue in the fiscal year 2022.⁶² The strategic rationale behind the acquisition was to enhance DigitalOcean's capacity to serve the SMB market and to streamline cloud workflows for this segment.⁶³

Following the acquisition, Cloudways has continued its product development trajectory. In January 2025, the company launched "Cloudways Copilot," a suite of AI-powered tools aimed at enhancing managed hosting for SMBs.¹ This followed the introduction of "Cloudways Autonomous" in January 2024, a high-availability WordPress hosting solution, for which a free trial was announced in March 2025.¹ Security offerings were also expanded with a Malware Protection add-on, powered by Imunify360, in August 2024.¹ Notably, 2024 also saw the reintroduction of Vultr and Linode as IaaS provider options, broadening the available data center choices for users.⁴¹ Throughout 2024 and into 2025, Cloudways has maintained a focus on enhancing its platform's security, performance, and overall user experience.⁴¹

The acquisition by DigitalOcean presents both opportunities and potential challenges for Cloudways. On one hand, access to DigitalOcean's substantial resources can foster enhanced infrastructure reliability, accelerate the development of new features (such as the AI tools and the Autonomous platform), and potentially lead to more competitive pricing for plans based on DigitalOcean's infrastructure.⁸ The launch of larger DigitalOcean premium droplets on the Cloudways platform in 2024 is an example of this synergy.⁴¹

However, there is an inherent consideration that DigitalOcean might, over time, strategically or operationally favor its own infrastructure. This could potentially impact the "choice" element that has been a cornerstone of Cloudways' differentiation. Some user commentary post-acquisition has alluded to perceived changes in support quality or billing practices.⁸ For instance, one source indicated a temporary removal of Vultr and other non-DigitalOcean providers post-acquisition ²⁹, although another source confirms their reintroduction in 2024.⁴¹ This suggests a dynamic strategy regarding IaaS provider support. The acquisition fundamentally shifts Cloudways' position from a purely independent management layer to a subsidiary of one of its key infrastructure partners. While this can yield benefits from tighter integration with DigitalOcean services, it may also raise questions for users who prioritize a completely neutral multi-cloud management platform. The continued offering and support for multiple IaaS providers, as evidenced by the 2024 reintroductions, will be a key factor for users evaluating Cloudways' long-term commitment to infrastructure choice.

3. Services Offered

Cloudways provides a focused suite of managed cloud hosting services, distinguishing itself by not directly owning the server hardware but rather by offering a sophisticated management layer on top of established IaaS providers.

Managed Cloud Hosting (Cloudways Flexible)

The core offering from Cloudways is its "Cloudways Flexible" managed cloud hosting service. This service allows users to select from a roster of prominent IaaS providers, including DigitalOcean, Linode, Vultr, Amazon Web Services (AWS), and Google Cloud Platform (GCP), and then choose specific server specifications (RAM, CPU, storage, bandwidth) to meet their requirements.² Cloudways then assumes responsibility for server setup, ongoing maintenance, application of security patches, and automated backups.³ The platform is optimized for PHP-based applications, prominently featuring WordPress (including WooCommerce and multisite configurations), Magento, Laravel, and other custom PHP frameworks.² Standard features across these plans include one-click application installations, free Let's Encrypt SSL certificates, automated backup systems, one-click staging environments for development and testing, and a built-in caching mechanism known as "ThunderStack," which typically includes Varnish, Memcached, and Redis.³

Cloudways Autonomous (WordPress Hosting)

Launched in January 2024, Cloudways Autonomous represents a specialized offering for WordPress users, particularly those with high-traffic websites requiring robust scalability and availability.¹ This service is built upon a Kubernetes (specifically Google Kubernetes Engine - GKE) architecture, enabling automatic scaling of resources in response to traffic fluctuations.³ Key features integrated into Cloudways Autonomous include the Cloudflare Enterprise CDN, Object Cache Pro for enhanced database query performance, high availability through load balancers, and a fully managed experience designed to be hands-off for the user.³

Add-on Services

To complement its core hosting offerings, Cloudways provides several optional add-on services:


• Cloudflare Enterprise CDN: For advanced content delivery network capabilities, including enhanced performance and security features like a Web Application Firewall (WAF) and DDoS mitigation.⁵
• Malware Protection Add-on (powered by Imunify360): Offers proactive scanning for malware and automated removal capabilities.¹
• SafeUpdates: An automated service for updating WordPress core, themes, and plugins, which includes testing these updates in a staging environment before applying them to the live site.³
• DNS Made Easy Add-On: A premium DNS service intended to accelerate DNS propagation and lookup times.⁵
• Elastic Email / Rackspace Email Hosting: For users requiring email services, Cloudways facilitates these through third-party integrations rather than hosting email directly on its application servers.³


Services NOT Offered Directly

It is important to note services that Cloudways explicitly does not provide as part of its primary platform:


• Domain Registration: Cloudways is not a domain registrar. Clients must acquire and manage their domain names through external registrars and then point the DNS records to their Cloudways-hosted servers.¹¹
• Integrated Email Hosting (on application servers): While add-ons for email services like Rackspace Email and Elastic Email are available, Cloudways does not include email hosting directly on the servers provisioned for web applications.⁸


This deliberate focus on managed cloud hosting allows Cloudways to concentrate its engineering and support resources on optimizing the server environment and the management platform. By not bundling ancillary services like domain registration or direct email hosting (beyond add-ons), Cloudways maintains a distinct value proposition centered on application performance and server management. This strategic choice, however, means that users seeking an all-in-one solution for domains, hosting, and email must integrate separate providers or utilize the offered add-ons. This approach contrasts with many traditional hosting companies that often bundle these services, sometimes at the expense of specialized hosting performance. The provision of add-ons for DNS and email services ⁶ indicates an effort by Cloudways to address these user needs without deviating from its core specialization.

4. Pricing Structure and Plans

Cloudways employs a flexible, pay-as-you-go pricing model for its "Cloudways Flexible" plans, which allows users to be billed either monthly or hourly based on the resources they consume.³ This model offers considerable adaptability, enabling users to scale their server resources up or down in response to fluctuating traffic or application demands.³

The pricing for Cloudways services incorporates both the cost of the underlying IaaS provider's resources (e.g., DigitalOcean Droplet, AWS EC2 instance) and a platform fee or markup for the management services, support, and features Cloudways provides on top.³ This markup is generally observed to be approximately double the raw infrastructure cost for many entry-level to mid-tier plans.²¹ For instance, a DigitalOcean 2GB RAM Droplet that might cost $12 per month if sourced directly from DigitalOcean is offered by Cloudways in the range of $24 to $28 per month.⁶ This additional cost covers the value-added services such as the optimized "ThunderStack," the user-friendly control panel, 24/7 customer support, and features like one-click staging and automated backups.

Detailed IaaS Provider Plans (Cloudways Flexible)

Cloudways offers a wide array of server configurations from its IaaS partners. The following table summarizes representative entry-level and mid-tier options. It is important to note that pricing and specifications can change, and users should consult the official Cloudways pricing page for the most current details.³

Table 1: Cloudways IaaS Provider Plan Comparison (Representative Examples)

Note: Prices are based on available data from 2024-2025 and are subject to change. Bandwidth for AWS and GCE is typically charged separately by the provider and may not be fully included in the base Cloudways price for those plans, or is very limited. Check Cloudways for precise current pricing and feature inclusions. DigitalOcean Premium and Vultr High Frequency offer NVMe SSDs and often faster CPUs compared to standard tiers. 3

Cloudways Autonomous WordPress Hosting Plans

The Cloudways Autonomous service, tailored for WordPress, features a tiered pricing structure based on the number of applications, disk space, estimated unique visits, and bandwidth allocation.³

Table 2: Cloudways Autonomous WordPress Hosting Plans (Representative Examples)

Note: Additional usage costs for Autonomous plans may apply: $1 per 10GB of extra bandwidth, $1 per 1000 additional visits, and $2 per 1GB of additional disk space. 3

Add-on Costs

Several services are available as paid add-ons, including:


• Offsite backup storage: $0.033 per GB per server.³
• Cloudflare Enterprise CDN: Approximately $5 per month per domain.²⁹
• Email hosting via Elastic Email or Rackspace: Pricing varies based on the selected service and volume.³
• DNS Made Easy: Premium DNS service.⁵
• Malware Protection Add-on (Imunify360).¹


Free Trial and Refund Policy

Cloudways typically offers a 3-day free trial for most of its Flexible plans, which does not require a credit card for initiation.3 However, trials for AWS and GCE based servers may necessitate an account upgrade.3

Regarding refunds, the general stance, particularly due to the pay-as-you-go model, is that Cloudways does not offer them, as users are billed only for consumed resources.126 DigitalOcean, the parent company, states, "We do not offer refunds. If there are extenuating circumstances, contact support".134 Some sources suggest a 30-day money-back guarantee on unused prepaid funds 127, while others indicate that support might offer credits or refunds in specific situations if a valid reason is provided, especially if a service was not used or if there were billing errors.135 This area presents some conflicting information across sources, suggesting that refund eligibility is likely determined on a case-by-case basis.

The markup Cloudways applies over raw IaaS costs is a central component of its business model. This premium covers the managed services, which include the pre-configured and optimized "ThunderStack" (Nginx, Apache, Varnish, Redis, Memcached), a user-friendly custom control panel, 24/7 technical support, and value-added features like one-click staging environments, free SSL certificate integration, and simplified backup procedures. The target demographic for this model consists of users who prioritize time savings, convenience, and access to expert support over the potential cost reductions achievable by directly managing unmanaged IaaS resources. For developers or agencies handling numerous client projects, the efficiencies gained from Cloudways' platform can readily justify the additional expense. Conversely, for technically proficient individual users capable of independently replicating the server setup and management, the direct cost savings of raw IaaS might be more appealing. Cloudways, therefore, is not merely reselling infrastructure; it is offering a distinct, managed hosting experience. The perceived value of this experience, and thus the justification for the markup, is heavily reliant on the consistent delivery of high-quality support, a stable and feature-rich platform, and demonstrable performance advantages.

5. Performance and Benchmarks

The performance of websites hosted on Cloudways is inherently tied to the chosen underlying IaaS provider and the specific server tier selected. Options range from standard virtual machines to premium or high-frequency instances offered by providers like DigitalOcean and Vultr, which typically feature faster CPUs and NVMe SSDs for enhanced I/O operations.³ For example, Vultr High Frequency (HF) servers are frequently highlighted for their robust performance ¹⁶, with a 1GB Vultr HF server costing approximately $13-$16 per month compared to a standard 1GB Vultr server at around $11-$14 per month via Cloudways.⁶⁰ Similarly, DigitalOcean Premium Droplets are positioned as a higher-performance alternative to their standard counterparts.⁶

Cloudways implements its proprietary "ThunderStack" optimization layer, which typically includes Nginx as a reverse proxy, Apache as the web server, and multiple caching mechanisms such as Memcached, Varnish, and Redis (with Object Cache Pro often mentioned, particularly for WordPress and Autonomous plans).³ PHP-FPM is utilized for efficient PHP processing ³, and SSD-based storage is standard across all partnered IaaS providers.³ The optional Cloudflare Enterprise CDN add-on, or its integration with Cloudways Autonomous, further aims to enhance global content delivery and security.³

Independent benchmark reviews from 2024-2025 provide varied insights into Cloudways' performance:


• Time To First Byte (TTFB): Results fluctuate based on the test and server. Vultr HF servers generally show strong TTFB, often below 200ms.¹⁶ Eliteweb.co (2024) recorded a TTFB of 374ms for Cloudways ²⁴, while SearchLogistics (2024) reported 111ms using GTMetrix.¹⁸ A FlyWP benchmark in February 2025, comparing Vultr HF (2 vCPUs, 4GB RAM) against DigitalOcean and Google Cloud configurations, indicated superior TTFB for Vultr in that specific setup.²⁸
• Largest Contentful Paint (LCP): Similar to TTFB, LCP values vary. Eliteweb.co (2024) reported 1.6s ²⁴, whereas StartBlogging101 (January 2025) found LCPs of 466ms for a basic WordPress site and 0.9s for a WooCommerce site on Vultr HF servers.¹⁶ SearchLogistics (2024) noted a 0.60s response time, likely LCP, via GTMetrix.¹⁸
• Load Handling: ReviewSignal's 2023 benchmarks for the $201-$500/month tier (Cloudways plan with 32GB RAM, 8 vCPU) showed that Cloudways handled static load tests flawlessly with an average response time of 111ms. In K6 load tests simulating real user traffic, performance improved from the previous year, though the server began to slow around 2300 concurrent users.³² Conversely, a LoadImpact test by BloggingWizard (January 2025) on a standard 2GB RAM DigitalOcean server via Cloudways demonstrated excellent stability, maintaining an average server response time of 94ms under a load of 195 requests per second.¹⁹
• Uptime: Cloudways generally guarantees and achieves high uptime, typically 99.99% or better, according to various tests and their SLA.³ ReviewSignal's 2023 tests confirmed 100% uptime for the tested Cloudways plan.³²
• Cloudways Autonomous Performance: This Kubernetes-based (GKE) solution is engineered for automatic scaling and high availability, particularly for WordPress.³ SnapThemes (2024/2025) conducted a load test with 500 constant clients, resulting in an average response time of 20ms with no errors; TTFB averaged 348ms (North America), LCP was 568ms, TBT 0ms, and CLS 0.08.¹¹⁵ Koddr.io's January 2024 WooCommerce backend benchmarks indicated that Cloudways Autonomous outperformed Kinsta and WP Engine under high-concurrency dynamic loads, handling 50 concurrent users with an average response of 0.702s and 100 concurrent users at 0.956s, both with no failures.⁴² Cloudways also reported a 30% performance improvement for its Autonomous platform in 2024.⁴¹


Table 3: Summary of Cloudways Performance Benchmarks (2024-2025)

The variability in benchmark results underscores that Cloudways' performance is not monolithic. It is significantly influenced by the choice of the underlying IaaS provider, the specific server tier (e.g., standard versus high-frequency or premium instances), the configuration of Cloudways' own optimization stack (including caching layers like Varnish, Memcached, Redis, and the Breeze plugin), the utilization of a CDN (particularly the Cloudflare Enterprise add-on), the PHP version employed, and any application-level optimizations. Benchmark methodologies themselves, including test server locations, the complexity of the test pages, and load testing parameters, also contribute to differing outcomes. Therefore, while general statements about Cloudways' speed are common, a nuanced understanding requires consideration of these multiple variables. The Cloudways Autonomous platform, with its distinct architecture, introduces another layer of performance characteristics specifically tailored for demanding, scalable WordPress applications, and initial benchmarks suggest it excels in high-traffic, dynamic scenarios.⁴²

6. Security Features and Compliance

Cloudways implements a multi-layered security approach, combining platform-level measures with features inherited from the underlying IaaS providers and optional add-on services.

Standard Security Measures

Cloudways' platform incorporates several standard security features across its managed hosting offerings:


• Dedicated Firewalls: All servers launched through Cloudways are protected by OS-level firewalls. Imunify360 is mentioned as the provider for these server-level firewalls, offering protection against malicious attacks, bot traffic, unauthorized login attempts, and DDoS attacks.¹
• Free SSL Certificates: Integration with Let's Encrypt allows for easy, one-click installation of free SSL certificates to enable HTTPS on websites.³
• Regular Security Patching: Cloudways manages the application of security patches and updates to the server operating system and core software stack.⁹ An example is the platform-wide upgrade to Debian 11 during 2024.⁴¹
• Two-Factor Authentication (2FA): This is available to secure user access to the Cloudways management platform.¹³
• Bot Protection: The platform includes measures to identify and block malicious bot traffic. A new Cloudflare security rule specifically targeting AI scrapers was added in 2024.³
• IP Whitelisting: Users can restrict SSH/SFTP and database access to specific IP addresses.¹³
• Automated Backups: Cloudways provides automated backup functionality, with configurable frequency (from hourly to weekly) and retention periods. Offsite backup storage is available but incurs an additional charge of $0.033 per GB.³ A multi-threading backup tool was introduced in 2024 to improve backup speed for large datasets.⁴¹
• Fail2Ban: This utility is employed for automated protection against brute-force login attempts.³


Add-on Security Services

For users requiring enhanced security, Cloudways offers:


• Cloudflare Enterprise Add-on: This provides advanced DDoS mitigation, a Web Application Firewall (WAF), Argo Smart Routing for optimized traffic delivery, and Edge Page Caching, among other features.³
• Malware Protection Add-on (Imunify360): Launched in August 2024, this service provides proactive malware scanning and automated removal.¹ It is important to note that some sources indicate malware cleanup is an add-on service and not standard.¹⁸


Compliance (SOC 2, ISO 27001)

Cloudways' approach to compliance certifications like SOC 2 Type II and ISO 27001 is primarily through its reliance on the certifications held by its underlying IaaS partners.88 Major providers like AWS, Google Cloud, and DigitalOcean maintain these certifications for their infrastructure.123 Available information does not indicate that the Cloudways platform itself holds its own SOC 2 or ISO 27001 certifications.66 Confusion may arise with a similarly named company, "CloudWay" (a Microsoft 365 consultancy), which is ISO 27001 certified 148, but this is a separate entity from the hosting provider Cloudways. Cloudways' security documentation details its features but does not list platform-specific SOC 2 or ISO 27001 certifications.66

Table 4: Cloudways Security Features and Compliance Overview

The security and compliance posture of Cloudways operates on a shared responsibility model. Cloudways is responsible for securing its management platform and provides a suite of tools and configurations (such as firewalls, SSL management, and automated patching) to bolster the security of customer applications deployed on the chosen IaaS. However, the foundational compliance of the infrastructure itself, concerning standards like SOC 2 or ISO 27001, is inherited from the IaaS provider selected by the customer. For instance, if a client deploys a server on AWS via Cloudways, the underlying AWS infrastructure maintains SOC 2 and ISO 27001 certifications. Cloudways' role is to manage this compliant infrastructure in a secure manner. This distinction is critical for businesses with stringent regulatory or compliance mandates. They must assess not only Cloudways' platform security practices but also the compliance certifications of the specific IaaS provider they opt for through the Cloudways platform. The absence of direct SOC 2 or ISO 27001 certification for the Cloudways management platform itself, as suggested by some comparisons ¹⁴⁷, could be a significant consideration for certain enterprise clients who may require such attestations for all components of their service stack.

7. Customer Support and User Experience

Cloudways offers customer support primarily through 24/7/365 live chat and a ticketing system.³ Phone support is generally available for higher-tier plans or as a paid add-on, with a specific number provided for sales and billing inquiries.⁸ For users requiring more dedicated assistance, Cloudways offers Advanced and Premium support add-ons, which typically include faster response times, dedicated account managers, and access to private Slack channels for communication.⁸

Recent user feedback from 2024-2025 regarding support quality presents a mixed picture. Numerous users commend Cloudways support for its technical expertise, promptness, and helpfulness, particularly in resolving server-related and technical issues.³ Cloudways itself claims an average technical support response time of 90 seconds.³ However, a segment of users has reported challenges, especially concerning billing support, citing slow response times and difficulties in resolving billing-related discrepancies.³⁰ For instance, one detailed account from HostScore described a protracted experience of over six weeks to resolve an incorrect billing issue.³⁰ The acquisition by DigitalOcean has also been cited by some Reddit users as a point where they perceived changes in support quality, including an increased reliance on AI chatbots for initial interactions.⁸ Conversely, the acquisition was also seen by some as a potential avenue for expanded support resources.⁸

The Cloudways platform features a custom-built control panel, diverging from traditional cPanel or Plesk interfaces.⁴ This proprietary dashboard is generally lauded for its user-friendliness, intuitive design, and modern aesthetic, which simplifies server and application management tasks.⁴ It offers integrated tools for server monitoring, one-click operations for backups, scaling, and SSL certificate management, application deployment, and team collaboration functionalities.³ Some users, particularly those new to cloud hosting or accustomed to cPanel, may experience a learning curve.⁹ The absence of an integrated web-based file manager is sometimes noted, with file access managed via SFTP or SSH.¹⁶

Cloudways provides migration services, often offering the first website migration free of charge, with subsequent migrations potentially incurring a fee or being facilitated by a WordPress migrator plugin provided by Cloudways.⁴ Platform enhancements in 2024 aimed to streamline the migration process, reducing the average time for managed migrations to under 20 hours and improving the user interface for migration tasks.⁴¹

For developers, Cloudways offers a suite of tools including SSH and SFTP access, Git integration for deployment workflows, WP-CLI for WordPress command-line management, and API access for automation and custom integrations.³ One-click staging environments are a frequently praised feature, allowing for safe testing of changes before deployment to live sites.³ The Cloudways API provides endpoints for server and application management, team member management, and various other operations, with code examples available in PHP and Python.¹¹⁷

For agencies, Cloudways offers features like team member management with role-based access, project organization, and server cloning capabilities.³ In 2024-2025, Cloudways launched "Client Billing & Reporting," a tool designed to simplify invoicing, payment collection, and the generation of white-labeled reports for agency clients, covering security updates and performance metrics.⁵ This tool aims to help agencies demonstrate value and streamline client management.⁷⁹ The Cloudways Affiliate Program also exists, offering commissions for referrals.¹

Cloudways provides a knowledge base with articles and guides, and there is evidence of an active community forum where users can seek assistance and share information.⁴

Table 5: Summary of Recent Cloudways User Feedback (2024-2025) - G2, TrustRadius, Reddit

The user experience with Cloudways is a balance between the power and flexibility of cloud hosting and the simplicity offered by its managed platform. While the custom control panel is designed to be more intuitive than direct IaaS management or even cPanel for certain tasks, it still requires users to grasp cloud concepts like server provisioning and application deployment. This can present a steeper learning curve for absolute beginners compared to traditional shared hosting.⁹ However, for developers and agencies, the platform offers robust tools and workflows that can significantly enhance productivity.³ The consistent theme is that Cloudways aims to make powerful cloud resources accessible without requiring deep sysadmin knowledge, but a foundational understanding of web hosting concepts is beneficial. Recent user feedback, particularly on platforms like Reddit, indicates that while many users have positive technical support experiences, billing issues and their resolution appear to be a significant pain point for a subset of customers in the 2024-2025 timeframe.

8. Comparative Analysis (Cloudways vs. Competitors)

To contextualize Cloudways' offerings, a comparison with key competitors in the managed WordPress and cloud hosting spaces is instructive. This section will focus on Kinsta, WP Engine, and RunCloud, based on available comparative reviews from 2024-2025.

Cloudways vs. Kinsta

Kinsta is a premium managed WordPress hosting provider that, like Cloudways Autonomous, utilizes Google Cloud Platform (GCP) infrastructure, specifically its C2 and C3D VMs, known for high performance.³⁴

Table 6: Cloudways vs. Kinsta Comparison

Cloudways offers greater flexibility in choosing IaaS providers and potentially lower entry-level pricing with its "Flexible" plans. Kinsta focuses exclusively on WordPress hosted on a highly optimized GCP infrastructure, often leading to very consistent high performance and strong WordPress-specific support, albeit at a higher starting price point.³⁴ Kinsta's SOC 2 compliance for its platform is a notable differentiator for businesses with strict compliance needs.¹⁴⁷

Cloudways vs. WP Engine

WP Engine is another premium managed WordPress host, known for its enterprise-grade solutions and robust platform features.³⁶

Table 7: Cloudways vs. WP Engine Comparison

WP Engine provides a highly polished, WordPress-centric managed hosting experience with strong security and performance optimizations, often at a premium price.³⁶ Cloudways, while also performant, offers more infrastructure flexibility and potentially more cost-effective solutions, especially for users managing multiple sites or needing non-WordPress PHP applications.³⁶

Cloudways vs. RunCloud

RunCloud is a server management panel, similar in concept to Cloudways' platform layer, but it typically requires users to provision their own VPS from providers like DigitalOcean, Vultr, etc., and then connect it to RunCloud for management.³⁸

Table 8: Cloudways vs. RunCloud Comparison

RunCloud appeals to more technically proficient users who want fine-grained control over their own VPS from any provider, using RunCloud as a management layer.³⁸ Cloudways offers a more integrated, managed solution where the infrastructure is part of the package, simplifying the initial setup and ongoing management.³⁹ The choice often comes down to the level of control desired versus the convenience of a fully managed environment and the associated costs.

Cloudways occupies a distinct niche in the hosting market by providing a managed layer over powerful IaaS providers. This appeals to users who need more performance and scalability than shared hosting but wish to avoid the complexities of direct server administration. Its pricing, while higher than raw IaaS, reflects the value of its management platform, support, and pre-configured optimizations. Competitors like Kinsta and WP Engine offer more WordPress-centric, premium managed experiences, often at higher price points and with more integrated WordPress-specific features and compliance. RunCloud offers a different model, providing a control panel for users to manage their own chosen VPS, which can be more cost-effective for those with technical skills but involves more hands-on server responsibility. Cloudways' strength lies in its balance of performance, choice, and managed convenience, particularly for PHP applications and WordPress sites that require robust, scalable cloud infrastructure without the full burden of self-management.

9. Legal and Compliance Documentation

Cloudways provides several legal documents outlining the terms of its service, user responsibilities, and data handling practices. These documents are accessible via their website, typically under a "Legal" or "Terms" section.⁸⁴ Key documents include:


• Terms of Service (ToS): This foundational document governs the general relationship between Cloudways and its users. It details user obligations, payment terms, account responsibilities, and conditions for service use. Acceptance of the ToS is required to use Cloudways services.⁸⁴ Specific details regarding cancellation procedures and applicable fees are typically outlined within the ToS or related billing policies. While full official texts were not consistently accessible in the provided research materials ¹⁶¹, user experiences with cancellations and billing suggest that adherence to these terms is strictly enforced, particularly concerning the pay-as-you-go model where charges accrue based on resource usage up to the point of cancellation.⁶⁷ Refund policies, as discussed previously, are generally restrictive due to this model, with refunds typically not offered unless under extenuating circumstances or for unused prepaid funds in specific scenarios.¹²⁶
• Service Level Agreement (SLA): The SLA defines the expected level of service, particularly concerning uptime guarantees and potential remedies for service interruptions. Cloudways often states a 99.99% uptime guarantee for its platform and the underlying infrastructure it manages.³ The SLA would specify the conditions under which service credits or other compensations might be applicable if these uptime targets are not met. The official SLA document link was not consistently available in the research ¹⁶⁵, but references to it are made in the Privacy Policy.¹¹⁶ A South African reseller, CloudWays (ZA), provides a sample SLA structure which may differ from the global Cloudways terms but indicates the types of provisions typically found, such as response times for critical issues and maintenance schedules.¹⁶⁷
• Acceptable Use Policy (AUP): The AUP details prohibited activities and content on the Cloudways platform. This includes illegal activities, spamming, distribution of malware, copyright infringement, and hosting of abusive content. Violations of the AUP can lead to service suspension or termination, potentially without refund.¹¹⁶ The official AUP document link was not consistently available ¹⁶⁸, but its existence and importance are referenced. Security management guides also touch upon activities like IP blacklisting which relate to acceptable use.¹⁰⁸
• Privacy Policy: This document outlines how Cloudways collects, uses, stores, and protects user data, including personal information and data related to hosted applications. It details data tracking (e.g., operational behavior, server usage, cookies, IP addresses, browser type), the purposes for which data is used (e.g., service provision, communication, analytics, marketing), and conditions for information sharing with third parties (e.g., trusted partners, legal compliance, mergers/acquisitions).⁸⁴ It also mentions user rights regarding their data and how Cloudways handles changes to the policy. The policy confirms that cloud or application credentials entered by users are stored in encrypted form and not released to third parties in unencrypted form.¹¹⁶
• Cookies Policy: This policy specifically addresses the use of cookies on the Cloudways website and platform, explaining the types of cookies used and their purposes.¹²⁰ The official document link was not consistently available.¹⁷⁰


The collective suite of these legal documents establishes the framework for the relationship between Cloudways and its users. They underscore the user's responsibility for the content they host and their adherence to lawful and ethical use of the services. For Cloudways, these documents define their service commitments, limitations of liability, and data handling practices. The emphasis on user acceptance of these terms upon service use ¹¹⁶ highlights the importance for customers to review and understand their obligations and Cloudways' operational parameters. Transparency in these documents is crucial for building trust, although the consistent accessibility of the full, up-to-date official texts via direct links in the provided research was limited.

10. Recent News and Platform Updates (2024-2025)

Cloudways has demonstrated an active development and enhancement cycle throughout 2024 and into early 2025, focusing on performance, security, user experience, and the integration of new technologies.

Key announcements and feature releases during this period include:


• Cloudways Autonomous: Officially launched in January 2024, this managed WordPress hosting solution leverages Kubernetes (GKE) for auto-scaling and high availability.¹ A 3-day free trial for Autonomous was introduced in March 2025.⁶⁵ Performance optimizations in 2024 reportedly improved Autonomous efficiency by 30%.⁴¹
• Cloudways Copilot: Unveiled in January 2025, this suite of AI-powered tools is designed to revolutionize managed hosting for SMBs, likely by automating tasks and providing intelligent insights.¹
• Security Enhancements:
• A Malware Protection add-on powered by Imunify360 was launched in August 2024, offering proactive malware detection and removal.¹
• A new Cloudflare security rule to block AI scrapers and crawlers was implemented in 2024.⁴¹
• The platform initiated a transition of servers from Debian 10 to Debian 11 during 2024, with over 90% of customer servers upgraded, aiming for improved security and performance.⁴¹
• Transition to PHP 7.⁴ began as part of ongoing security improvements.⁴¹ (Note: PHP 7.⁴ is nearing end-of-life; PHP 8.^x versions are also supported 15).
• Platform and Feature Upgrades:
• Reintroduction of Vultr and Linode: These IaaS providers were brought back as options in 2024, expanding the network with 23 new data centers in regions like Johannesburg, Warsaw, Miami, and São Paulo.⁴¹
• Launch of larger DigitalOcean Premium Droplets (32GB, 48GB, 64GB).⁴¹
• Bulk Domain Management: Introduced to allow users to add multiple domains to applications simultaneously.⁴¹
• Bandwidth Consumption Visibility: Launched to give users better control and insight into their bandwidth usage, particularly relevant for AWS ^and GCP servers where bandwidth is a significant cost factor.⁴¹
• Enhanced SafeUpdates: Upgraded with a health check feature to prevent updates on disabled applications.⁴¹
• Improved Migration Process: Shift from a modal interface to a full-page migration flow and reduction of managed migration time to under 20 hours through automation.⁴¹
• DNS Made Easy Integration: Launched to simplify and accelerate domain integration.²³
• Client Billing & Reporting Tool: Introduced for agencies to streamline invoicing and provide white-labeled performance reports to clients.⁵
• Community and Marketing Efforts:
• Cloudways actively participated in events like WordCamp Europe and WordCamp US in 2024.⁴¹
• Hosted virtual events such as "Prepathon 2024" (drawing 1,683 attendees from 129 countries) and "Web Growth Summit" focusing on AI ^and business growth.⁴¹
• Launched a Cloudways Referral Program in August 2023 (relevant context for ongoing user acquisition).¹


These updates collectively indicate Cloudways' commitment to innovation and responsiveness to market demands. The introduction of AI-driven tools like Cloudways Copilot and the Kubernetes-based Cloudways Autonomous platform signals a strategic move towards more sophisticated, automated, and scalable hosting solutions. Enhancements in security (Imunify360, AI scraper blocking, OS/PHP updates), platform usability (bulk domain management, migration improvements, bandwidth visibility), and agency-focused tools (Client Billing & Reporting) address key user needs and pain points. The reintroduction of Vultr and Linode, along with new AWS data center integrations, demonstrates an ongoing effort to provide infrastructure choice and global reach. This trajectory suggests Cloudways is aiming to solidify its position as a leading managed cloud hosting provider by balancing ease of use with powerful, modern technologies. The market's perception of these updates, particularly regarding the performance and reliability of new offerings like Autonomous and the efficacy of AI tools, will be crucial for Cloudways' continued growth.

11. Conclusion

Cloudways has carved out a significant niche in the web hosting market by offering a managed cloud hosting experience that abstracts the complexities of raw IaaS. Its core value lies in providing users with a choice of five major cloud infrastructure providers (DigitalOcean, Linode, Vultr, AWS, and GCP), coupled with an optimized server stack (ThunderStack) and a user-friendly custom control panel. This model appeals to developers, agencies, and SMBs who require more performance and scalability than traditional shared hosting but prefer to avoid direct server administration. The pay-as-you-go pricing model offers flexibility, though the markup over base IaaS costs means users are paying a premium for the management layer, support, and convenience features.

Performance benchmarks from 2024-2025 indicate that Cloudways can deliver competitive speeds, particularly with high-frequency or premium server options from providers like Vultr and DigitalOcean. The introduction of Cloudways Autonomous, built on Kubernetes, shows promising results for high-traffic WordPress sites, especially in dynamic load scenarios. However, performance is highly dependent on the chosen IaaS provider, server tier, and configuration of Cloudways' optimization tools.

Security is addressed through a combination of platform-level firewalls (Imunify360), free SSL certificates, regular patching, and optional add-ons like advanced WAF/DDoS protection via Cloudflare Enterprise and the Imunify360 malware removal service. Compliance with standards like SOC 2 and ISO 27001 is primarily inherited from the underlying IaaS providers, a crucial distinction for businesses with stringent regulatory needs. Cloudways itself does not appear to hold these certifications for its management platform.

Customer support receives mixed reviews. While technical support is often praised for expertise and responsiveness, particularly via live chat, some users in 2024-2025 have reported challenges with billing support and perceived changes in support dynamics post-DigitalOcean acquisition. The custom control panel is generally well-regarded for its ease of use and feature set, though it may present a learning curve for those accustomed to cPanel. Developer tools like staging, Git integration, WP-CLI, and API access ^are robust, and new features for agencies, such as Client Billing & Reporting, enhance its appeal to this segment.

The acquisition by DigitalOcean in 2022 is a significant factor in Cloudways' current trajectory. While it has likely provided resources for accelerated development (evidenced by AI initiatives and the Autonomous platform), it also raises questions for users prioritizing a completely neutral multi-cloud management layer. The reintroduction of Vultr and Linode in 2024 suggests a continued commitment to choice, but the long-term strategic alignment will remain a key area to observe.

Recent platform updates in 2024-2025, including Cloudways Copilot, enhancements to Autonomous, new security features, and UI improvements, demonstrate a commitment to innovation and addressing user needs.

Overall Assessment:

Cloudways offers a compelling solution for users seeking a balance between the power of cloud infrastructure and the convenience of managed hosting. Its strengths lie in performance potential (when appropriately configured), choice of providers, a user-friendly platform, and a solid feature set for developers and agencies. The Cloudways Autonomous platform, in particular, appears to be a strong contender for high-demand WordPress applications.

However, potential users should be aware of the pricing markup over raw IaaS, the mixed feedback on billing support, and the shared responsibility model for compliance. The platform is best suited for users who are comfortable with a degree of technical understanding beyond basic shared hosting and who value the managed services enough to justify the cost.

Future Outlook and Potential Challenges:

Cloudways is well-positioned to capitalize on the growing demand for managed cloud solutions. Its continued investment in AI, automation (like Autonomous), and platform features will be critical. Key challenges will include:


• Maintaining a clear value proposition ^for its markup against increasingly sophisticated IaaS offerings and other managed hosting competitors.
• Addressing user concerns regarding billing and support consistency, especially in the post-acquisition environment.
• Navigating its relationship with DigitalOcean while genuinely maintaining and promoting a multi-cloud strategy to retain user trust and choice.
• Clearly communicating its own platform's security and compliance posture distinct from that of the underlying IaaS providers, particularly if it aims to attract more enterprise-level clients.


Successfully addressing these challenges will determine Cloudways' ability to sustain its growth and solidify its leadership in the managed cloud hosting sector.

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